We are in the first stages of starting our online fashion store. MATERIAL ATTENTION is born out of hunger for new styles, shopping addiction and thousands of hours spent surfing the net. Not impressed with
the current offerings of Australian online stores and the mass epidemic of customary chain stores in Sydney, University students/part time bank employees, decided it was time to introduce Australia to new initiatives. Identifying a gap in the market for affordable urban trendy street apparel, we have created an online store that will bring you a well-edited range of the very best pieces by household international labels and new inspiring designers.